How can a Custom CRM Improve Your Business Profitability and ROI?

A custom CRM will help you to

- Manage your customer relationships more effectively. By streamlining sales, marketing, and customer service processes, a bespoke CRM will make you more efficient and effective in the most critical part of your business – looking after your customers.

- A custom CRM will help you to better understand your customers' needs and preferences, allowing you to create tailored offerings that will appeal to them.

- Improve your overall business efficiency.

In this article, we'll look at how a custom CRM can help you achieve these goals. We’ll also highlight some pointers that will help you to choose the right CRM for your business.

What is a custom CRM?

CRM stands for Customer Relationship Management. It’s a software system that will help your businesses to track your communications, enabling you to nurture relationships with your leads and clients.

A CRM replaces all those spreadsheets, databases and apps that you’ve patched together over the years to track your client data. The result? A more organised, efficient business that benefits from enhanced time management, and crucially, you’ll impress your clients!

So - what is a ‘custom’ CRM solution? This a CRM that’s specifically tailored to the needs of your business, making it far more effective than any off-the-shelf software package.

A good CRM development team will take the time to understand your unique requirements. They’ll create a custom CRM that will save you time and money while improving the way you look after your customers.

We've created a Bespoke Recruitment CRM for our client with candidate portal and client portal which is saving hours of admin time for them. 

Why is a custom CRM essential to my business?

1. Improved employee efficiency 

A custom CRM will automate the majority of the tasks in your employees’ sales workflow. Examples include

- Creating follow-up tasks when a new lead is added to your system.

- Automatically sending personalised emails, for example, to keep your prospects warm.

- As a sale progresses, change the sale ‘owner’, perhaps to a more senior member of your sales team.

- Improving pipeline management – for example, flagging when a potential deal reaches a certain time when no contact has been received from your prospect.

- Prospect monitoring – tracking engagement with your contacts and automatically scheduling activities, for example, when an email is opened.

- Automatically importing contact information, for example, from surveys or social media.

- Lead qualification and scoring – using a CRM integration, such as SalesWing, to empower your lead-vetting service.

2. The software design is focused on the user

The whole point of a customised CRM is that it is bespoke to the needs of your organisation. Your custom CRM provider will take the time to listen to your needs and analyse the weaknesses in your current processes before designing and implementing your custom CRM system. In brief, instead of having an off-the-shelf system that forces you to adapt your processes, you’ll enjoy the benefits of a system that serves your needs

3. It can provide a competitive advantage

Following the implementation of your custom CRM, you’ll notice so much about your business that improves. The enhancements in the speed, accuracy and efficiency of your processes will give you a distinct competitive advantage – within weeks!

4. You don’t have to pay licensing fees

The custom CRM will be your property, so you’ll be paying no recurring licensing fees.

5. You obtain measurable results

The improvements in the way you manage your sales and other business processes will be marked and measurable.

6. You will have greater control over your data

Your custom CRM won’t only improve the speed and efficiency of your processes. It will also give you massively enhanced data transparency and overall data control.

7. A custom CRM that grows as you grow 

A custom CRM will scale as your business grows. As your customer base expands, so too will the capabilities of your CRM system – generating value for years to come.

How should I choose my custom CRM provider?

Experience and CRM know-how are vital. When choosing your CRM development partner, try to find a team with experience of working with businesses in industry sectors similar to yours. They should have a thorough understanding of best practices in Customer Relationship Management. Only then can you be confident they will be able to deliver a system that meets your specific needs and helps you achieve your desired outcomes.

At Web Alliance Limited, we have years of experience in developing custom CRM solutions. Time and again, we’ve shown how the systems we’ve developed have driven real business results.

Our team will take the time to understand your organisation before starting work on any project, ensuring we deliver a solution that hits the mark from day one of implementation.

A CRM system – your secret salesman

Your Web Alliance custom CRM system will be the perfect tool for both managing prospects as well as marketing to your existing customers. We design our systems to work for you - not the other way round. You’ll have all the data and all the processes you need at your fingertips, poised to work on your behalf.

Read what others say about our unrivalled custom CRMs.

Pick up the phone. Let’s talk. After all, we’re here to help.

Phone – 0800 677 1786

Email – info@web-alliance.co.uk