CRM vs CMS: How are they different and how to integrate them

Posted on 19 October, 2023

Having a fancy and responsive website is a must to have a thing to do for your company in today's modern world. Without a website, your business will not be considered competitive and you left behind in the race.

But only having a website couldn’t be considered enough until it is managed and integrated with many important technologies and software. Two of the most important software are CRM and CMS software.

For a successful online business, you want to streamline the workflow, track and update the content on your website and keep track of your customers via efficient customer support. Wouldn't it be perfect if all of this can be automated and integrated?

Luckily, it is possible and, in this article, we will explore how we can achieve this harmony.

What is CRM software?

CRM software is a set of tools that are required to store data and keep track of all the leads and contact information of customers. Modern CRM systems do more than just keeping track of how a customer is interacting with your business.

Sales and marketing teams use CRM software to track every interaction that has been made by any potential customer to know how far along leads are in a sales funnel. This system also helps in performing sales forecasting and keeping track of sales opportunities.

Key Features:

Some of the key functionalities and features that every CRM software must have:

Contact Management system

Automated Data Capture

Leads and deal tracking

Marketing automation

Reporting and analytics

Email integration system

What is CMS software?

Content Management System (CMS) is a set of tools required to create, manage and edit the content and other digital assets for the website of your business. Some of the well-known CMS include WordPress, Squarespace, Joomla, Shopify, and Wix.

CMS is an excellent platform for the non-technical staff to easily edit and manage online content without having to code. The CMS platform provides both front-end content publishing and back-end content management. It comes with useful add-on plug-ins and widgets allowing you to enhance your website's visibility, functionality, and features.

Key Features:

An ideal CMS system should offer all the necessary tools and features that are helpful in maintaining a responsive website. Some of them are:

Content management tools

Content Editor

Collaboration tools

Publishing tools

Analytics and Reporting

SEO tools

Want to know more about CRM or CMS please call us at 01604 211 370 or fill the form.

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CRM vs CMS: The Key differences

While both CRM and CMS software are important technologies needed to be embedded in your online business, we need to understand their differences before applying them to the business.

Key Differences	CRM	CMS
1. Functionalities	CRM focuses on storing customer data, tracking customer interactions, and managing sales.	CMS focuses on creating and managing the online content and other digital assets of the website.
2. Features	The main features include contact management tools, Marketing automation, email integration, and lead management.	CMS has content management tools, publishing tools, SEO tools, and a content Editor.
3. User roles	CRM is used by sales and marketing representatives and teams. Sales Managers can massively get benefitted from it.	CMS is typically used by content management teams.
4. Sales journey effectiveness	CRM platform is impacting sales generation.	While CMS has a minimal effect on the sales journey
5. Ideal for	CRM is ideal for any company looking for more sales opportunities.	While CMS is perfect for online businesses looking for better online presence such as blogging websites and e-commerce stores.
6. Types	Cloud-based CRM, On-premise CRM, Bespoke CRM, Mobile CRM	Self-hosted CMS, Cloud-based CMS, Open-source CMS.

How to Integrate CRM and CMS in your business?

Although CRM and CMS serve different functions both of them are equally important to your business. By combining both these technologies your business's online presence as well as sales boost up and there's no coming back.

There are several ways to integrate CRM software into your website such as using built-in CRM services tools, third-party programs or programmers can connect it to the website.

Most popular CMS platforms can work with one or more CRMs but process of integration is different in each option. Let’s take an example of WordPress, you can easily add a CRM to your WordPress website. HubSpot WordPress Plug-in can easily sync it to your CRM without any need for coding.

Let’s see how this integration can benefit your business:

A good CRM-CMS integration will directly funnel all activity of your website into your CRM system for instant storing, tracking, reporting, and generating useful insights. This will not only streamline your operations but also increase sales.

CRM-CMS integration leads to the optimization of sales processes and improves content management side by side. Thus, a comprehensive customer analysis will help your content team to tailor their content strategies accordingly.

Another benefit you get from CRM-CMS integration is improving the website's ranking on search engines by optimizing SEO. If your business integrates all the customer data with your CMS, you will get a better understanding of the search behaviors and preferences of your customers. It will help your content team to create target-specific and relevant content to attract more traffic and online visibility.

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How Web Alliance can help you?

At Web Alliance, we provide customized and tailored Bespoke CRM software services which means our CRM platform will be tailored specifically to meet the needs of your online business.

It can be integrated into your website as per your requirement, and you will get all the features that you think your business needs. Our CRM software is intelligent, customizable, and cost-effective.

Our specialized and well-trained team will get it integrated perfectly to meet your personalized requirements in a short period of time. Visit Web Alliance’s website and get in touch with us today.