Bespoke CRM Solution for Healthcare Services Providers – Why You Need & How To Get It

What is Bespoke Healthcare CRM Software Solution?

A bespoke healthcare CRM software solution is a customer relationship management program that is developed to fill up the identified gaps in different process verticals of a particular healthcare organization, may it be a hospital, clinic, medical center, or nursing home. Bespoke healthcare CRM is integrated into multiple sources of data related to patient demographics, social information, psychographics, behavior, clinical test, financial status, website performance, service quality, management, etc to provide a comprehensive view of overall performance. Engaging, acquiring, and retaining patients is the primary goal of a bespoke healthcare CRM system.

Do You Need Healthcare CRM System Even If You Have Electronic Health Record (EHR) System?

What is the difference between EHR and CRM? What are the additional benefits of bespoke CRM solution integration with an EHR solution? EHRs, real-time patient-centered records, make the required information available securely and instantly to authorized users. Electronic health record (EHR), a digital version of a patient’s information chart, evolved over the decades to become an important offering by Health IT solutions companies. With increasing competition and the increasing importance of patient satisfaction, having healthcare CRM system has become a must even if you have EHR system. The key difference between EHR and CRM is driven by approach- EHR is majorly focused on optimization of treatment process; CRM is majorly focused on increasing patient satisfaction and converting it to get more customers as well as existing patients repeatedly. When you hire a leading bespoke CRM development company, it offers seamless integration of EHR and CRM. The six key benefits of hiring a bespoke software company for developing EHR and CRM solutions for your healthcare business are- 

1. Increased efficiency because of the easy availability of well-organized data
2. Customized data reports contribute to the success of marketing campaigns and the improvement of the organization’s performance
3. You save considerable effort and time in keeping treatment records and tracking the patients’ journey.
4. Customized data reports provide comprehensive view of patient’s healthcare cycle to help you improve service quality and operational management. 
5. EHR and CRM integration helps you plan better for marketing and sales.
6. CRM solution integration with EHR solution helps you elaborate your network and collaborate with other healthcare providers. 

Fifteen Benefits of a Bespoke Healthcare CRM

Bespoke Healthcare CRM solution is a time-tested game changer for the healthcare industry. It helps healthcare businesses to tackle performance silos as well as to strengthen relationships with a customer base. The top fifteen benefits of healthcare CRM system integration are many more than the following- 

1. It provides insights into new growth opportunities for your healthcare business. 
2. It provides nearby population attributes to update operational management and marketing strategies for healthcare business. 
3. It provides many key performance indicators to help you plan better for issue management in day-to-day healthcare service support. 
4. It helps you increase engagement with customers for relationship strengthening.
5. It helps you configure objective-oriented reporting system as per changing requirements. 
6. It provides a 360-degree view of patients, employees, suppliers, and other stakeholders.  
7. It helps you measure and track ROI of various healthcare business activities in different verticals like marketing, finance, operational management, expansion, etc to save more.  
8. It bridges the communication gap between departments across your organization to enhance performance and productivity that result in increased profitability.   
9. It helps you collect feedback from patients and employees for further improvement. 
10. It helps you build ‘cloud-tech’ oriented highly secure database for strategic planning to improve healthcare services. 
11. It helps all the stakeholders to access required information through multiple devices for faster action that contributes to customer satisfaction. 
12. It helps you manage streamlined communication, easy information access, and custom report generation to improve workforce performance, organization’s growth, and brand image.   
13. It helps you have metric-based predictive analytics to identify risks at the early stage and manage particular challenges proactively to save unnecessary costs. 
14. It helps your supporting staff to get real-time information access on multiple devices to serve the patients better and improve their satisfaction.   
15. It helps you save big by integrating automation to accomplish numbers of time-consuming daily tasks, thus, it allows you to focus better on core areas like patient acquisition, strategy repute building, service quality, cost management, marketing processes, operational management, etc. 

Off-The Shelf Healthcare CRM V/S Bespoke Healthcare CRM

There are numerous off-the-shelf healthcare CRM solutions but most of these provide limited freedom to customize features and functionalities to deal with particular requirements. Different hospital and healthcare businesses have different concerns; therefore, one off-the-shelf hospital CRM mobile apps often fail to address your particular concerns in a wide operational area. The off-the-shelf healthcare CRM program may be comparatively cheaper but a bespoke healthcare CRM program gives you more values like- 

1. Custom approach for features and functionalities integration; it is your intellectual property 
2. Easy to use design and high usability; you save on training costs
3. Goal-oriented with unlimited possibility for an upgrade as per changing requirements
4. No periodic license fee for bespoke healthcare CRM program; therefore, you save big again and again 
5. Freedom to use customized healthcare service management templates for particular tasks designed in line with organizational culture 
6. Better ‘data security cover with no outlet’ customized to the latest compliance and particular policies; patients feel more secure about their information storage  

Must-Have Features of Bespoke Healthcare CRM Software Solution

To compete in a competitive environment, bespoke CRM software integration has become inevitable for medical and healthcare businesses. Real-time KPIs, metrics-based prediction, data-oriented analysis from different perspectives, tailored-to-need report generation, etc help you decide right at the right moment, provided, your bespoke healthcare CRM development incorporates all the key features and functionalities-

1. Centralized information about patient (Patient analytics) 
2. Appointment scheduling to shorten waiting period 
3. Safe storage of patient diagnosis reports and documents like medical history & details 
4. Follow-up management for return visits or periodic checkups
5. Automated billing services and administration management (Including HR)
6. Data management functions including data analytics with custom report generation 
7. Robust data security 
8. Marketing campaign management, referral management, lead generation, and sales process management 
9. Self-help tools 
10. High availability, usability, and UX on different device types  

Custom-To-Need Healthcare CRM Integrations

Healthcare CRM solution consultants and companies enable you to integrate new bespoke CRM system with your legacy system, apps or existing software. The increasing number of healthcare businesses are hiring Healthcare CRM system development companies for- 

• Healthcare CRM system + EMR/EHR System: Helps to connect, streamline, and manage patient data and healthcare service workflows. 
• Healthcare CRM system + Patient Portals: Helps to enhance patient’s engagement by providing virtual access to appointment details, personal information, and specialists’ reviews.
• Healthcare CRM system + Healthcare eCommerce: Helps to sell healthcare/medical products and services simultaneously on a single portal for elevated customer experience. 
• Healthcare CRM System + Tele-Health Application System: Helps healthcare professionals for consulting, diagnose, and prescribing treatments remotely by using integrated communication tools. 
• Healthcare CRM System + Hospital Management Software: Helps to improve customer journey across the hospital departments as well as it improves patient experiences and drives loyalty. 

Wrapping up

A little investment in healthcare CRM system development and integration with existing system comes back to your pocket in terms of strengthened customer relationship, referral & repeat business, strengthened brand repute, improved outcome of marketing campaigns, saving in operational costs, elevated performance, increased competencies, etc. However, the benefits of healthcare CRM solution deployment highly depend upon your success of hiring the best CRM development agency.